Month: December 2016

Soap and shampoo

What is a Brand Identity?

You’ve got the literal elements of a ‘brand’ in place: a name, a logo, a website, etc. Does that mean that you have a unique brand identity that makes your business memorable and professional? Unfortunately the answer for many small businesses is “not really”.   Branding is an area that large companies invest heavily in, […]

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Very public, and very permanent. Why you should be so careful interacting with customers online.

One of the great things about social media for small businesses is the ability to interact with potential customers instantly. It’s so easy now to test out a concept, get feedback on a new product or service as well as build the voice of your brand. There are some potential pitfalls with conducting business in […]

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