A small business website is a long-term project

A small business website is a long-term project

In the fast-paced world of business, it can be difficult to accept that it may take a while to really see the benefits of a project. This is often the case with web design for small business. There are obviously exceptions to this rule, such as short-term promotions and advertising campaigns which have a dedicated website. However, for most small business websites, it is best to accept right from the start that you may need to be patient in order to really see the benefits of certain aspects of your new website.
A website is something that needs to develop and grow over a number of years before the real impact can be harnessed. Obviously there are many aspects which will have an immediate impact, such as the provision of important information about your services, the opportunity to showcase your brand, and provide contact details for potential customers. However, some of the strongest aspects of a website that can really help to generate income for your business need to be developed over time. Here are some suggestions for areas that we would recommend you include in your long-term online strategy, rather than expecting immediate results.

Feedback and refinement

Your willingness to listen to feedback from customers can make or break a business. Whether it is in the form of a short survey, or more informally when you are chatting to customers, it is always a good idea to ask them what they think of your website. Any feedback that you can gain about the layout, content, design style or features will be extremely useful, and will give you a genuine insight into the way you are perceived online. Try to see your small business website design as a project which needs to be evolved gradually, and don’t be afraid of making changes if that is what your customers are saying they want.


Search engine traffic can be the single most important source of incoming business for many companies. If you get it right, play it safe, and follow the recommended practices, you will really benefit from having a high ranking with the search engines. It is vital that any SEO work is done gradually and that you focus on quality rather than quantity. Trying to rush things by using practices that are not recommended, such as buying links, will have the exact opposite effect that you are looking for, and may even get you banned from the search engines. Slow and steady definitely wins the SEO race.

Social media

Social networking profiles for businesses should be seen as communities that can be built over time. If you include a manageable amount of regular social media time in your marketing strategy then you can develop these communities to the point where they become a genuine source of customer feedback, and a free advertising platform. This will definitely not happen immediately though, so don’t get disheartened if you find the response to your posts underwhelming at the start. Increasing the number of connections you make over time will have a direct impact on the level of response you receive to your updates. The great thing is also that social media is also free, so if you are low cost website design customer rather than a big corporation, this can make a real difference to your budget.

Conversion tracking

If you have any interactions on your website that can be tracked, such as sales, enquiries or downloads, it is always a good idea to use a tracking tool such as Google Analytics to measure how well these elements are performing. You should track these over time and don’t be afraid to make changes to the wording, layout or design of your pages in order to try and increase these interactions. The most successful online businesses spend a great deal of time on conversion tracking, simply because it works. As with all of the above elements, it is important to be patient and view these statistics over a sustained period in order to account for any anomalies and get a balanced average view of how you are doing.
Please feel free to get in touch if you would like to discuss any of these elements in more detail. Rosco Digital Media offers affordable website design and we would be very happy to hear from you.

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