Are Business Cards Still Relevant for Small Businesses?

Are Business Cards Still Relevant for Small Businesses?

Anyone who has read the book (or seen the film) American Psycho will know that some people can get quite obsessive over business card design. Although they don’t always say much about the individual other than how high they’ve climbed up the corporate ladder, they can betray much about the company they work for. The design, the materials used, the font, the colours, the finish – all of these subconsciously filter through to the recipient as representations of the values held by the business.
 
And despite many attempts to update business card technology and bring it firmly into the digital and online age, there doesn’t seem to be much sign of the traditional credit card sized piece of card being usurped. Sometimes simple things are best left as they are!
 
So do you need business cards? Almost certainly, yes! The fact is, they are incredibly useful and take up very little room in your wallet or purse. Not only will they regularly save the day when you meet someone who is interested in what you do and despite searching everywhere you fail to find a pen and paper, they also immediately engender a sense of professionalism and legitimacy.
 
But as previously mentioned, the design aspect is very important. Many online services will just use a one-size-fits-all template, giving little consideration to your business and its values. Ultimately business cards may seem pretty insignificant, but remember you will be handing them to people who are considering using your services; if it doesn’t give them the right feeling, you may lose the deal!
 
That’s why using a professional business card design service, like the one offered by Rosco Digital Media, is so important. Our designers will carefully consider your industry and the type of people you deal with, making sure your business card gives just the right impression. Contact us today and get your new business cards designed with you in mind.
 

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