Build it and they might come

Build it and they might come

There are many quotes from films that have a lasting effect and end up becoming catchphrases for teenagers and business gurus alike. I can honestly say that I have cringed at such phrases as “To infinity…and beyond!”, “You talkin’ to me?” and even worse still “Yeah baby, yeah!” at business seminars and conferences over the years.
 
In a business content, people usually trot out these movie cliches to try and illustrate a point that they are trying to make. However, for the purposes of today’s blog post, I am doing the opposite, as I have found the perfect movie quote to illustrate how NOT to view your small business website design.
 
“Build it and they will come” is a line from 1989 film ‘Field of Dreams’ starring Kevin Costner. Kevin’s character is advised by voices in his head to construct a baseball field on his farm, safe in the knowledge that a major baseball team will show up and make the whole thing a resounding success. This all sounds more than a little crazy, but obviously being a Hollywood movie, the team shows up and it is a happy ending for everyone.
 
Now to the point. “Build it and they will come” does not apply to anything in the business world, least of all website design. Our advice is do not listen to the voices, in your head or otherwise, who say that you can simply create a website and all of a sudden you will be inundated with visitors and new customers. This is not impossible, however it is extremely unlikely.
 
Do not consider launching a new website to be similar to putting a new show on primetime TV. Hardly anyone will visit your website because ‘it is on’ the internet. There is no passing trade like you get on the high street, and the reality is that whether you are an affordable website design customer or big-budget tech startup, if you don’t promote your website then nobody will know it is there.
 
Right from the first day that your new website is live, you need to consider the following types of activity in order to give it a chance of success:
 

  • Make sure the website address is on your business cards, email signature, flyers, company van….everywhere you can.
  • Research safe SEO techniques and how working on them could increase your search engine ranking.
  • Advertising the website on Google AdWords, Facebook, LinkedIn or niche-specific publications.
  • Use social media to build and develop your community and create links to your website.
  • Use your existing customers and contacts to spread the word about your new website.
  • Register with business directories, Google places, Yell, Thomson etc.
  • Write a press release announcing the new website and distribute it to relevant magazines and websites in your market.

 
These are just a few ideas to get you started, but there are many other ways to get the new website link out there. Please just remember, build it and they MIGHT come, promote it and they WILL come.
 
If you would like more information about any of the items discussed above, or are considering having a new website created, Rosco Digital Media offers low cost website design for small businesses and we would be happy to help. Please get in touch for more details.
 

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