Category: Brand

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Comet – Killed by Online Competition?

It was recently announced that the High Street store Comet had gone into administration with the potential loss of 6,500 jobs.  This is obviously very sad news but unfortunately represents yet another episode in the trials and tribulations of our well-known and well loved High Street businesses.   One of the suggested reasons behind Comet’s […]

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Does Your Website Need a Redesign?

When you first launched your website, it probably looked great and performed exactly as you needed it to. A new website can make your overall business look professional, and will really help create your brand identity. However, the Internet is a very fast paced environment, and the unfortunate reality is that a new design only […]

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What is a Brand Identity?

You’ve got the literal elements of a ‘brand’ in place: a name, a logo, a website, etc. Does that mean that you have a unique brand identity that makes your business memorable and professional? Unfortunately the answer for many small businesses is “not really”.   Branding is an area that large companies invest heavily in, […]

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Very public, and very permanent. Why you should be so careful interacting with customers online.

One of the great things about social media for small businesses is the ability to interact with potential customers instantly. It’s so easy now to test out a concept, get feedback on a new product or service as well as build the voice of your brand. There are some potential pitfalls with conducting business in […]

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Black Friday-style discounting a dangerous game for small businesses

Like many over-hyped things in America, eventually they found themselves on our shores. Black Friday seems to have crept up on us over the past few years, but this winter it properly landed with a huge splash. Since then, it’s been good to see UK businesses being honest with their public views on how they […]

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Do I Need a Logo for my Small Business?

The short answer is “no, you don’t”, but that immediately dismisses the fact that the majority of companies have them and defend them with vast sums of money through legal teams. So, it would be fair to say that not having a logo won’t necessarily cripple your business before it’s got off the ground, but […]

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