Category: Digital Lifestyle

Annoying-Website-Popups

Pop-up ads: an irritation or a threat to online businesses?

Perhaps one of the biggest gripes for people using the internet are pop-up ads, particularly ones that suddenly spring into life and take over your screen. For me it always feels like an incredibly self-important person has decided to rip your newspaper from your hands before trying to engage you in an unrelated conversation at […]

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Jumpstarting Your Small Business Online Presence

  If you have a small business then you know how much it matters to gain customers. Jumpstarting your small business is very difficult without a media which can supports you in getting customers. An online presence can be the ideal way to bring new customers to your small business those who without an online […]

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5 New Year’s Resolutions for small business owners

As we approach January 1st, many people will be planning New Year’s Resolutions. The most common challenges are to diet, get more exercise, or cut down on unhealthy habits. All of these can have a really positive effect on your life and result in more energy and enthusiasm to get the new year started. As […]

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Very public, and very permanent. Why you should be so careful interacting with customers online.

One of the great things about social media for small businesses is the ability to interact with potential customers instantly. It’s so easy now to test out a concept, get feedback on a new product or service as well as build the voice of your brand. There are some potential pitfalls with conducting business in […]

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Black-Friday

Black Friday-style discounting a dangerous game for small businesses

Like many over-hyped things in America, eventually they found themselves on our shores. Black Friday seems to have crept up on us over the past few years, but this winter it properly landed with a huge splash. Since then, it’s been good to see UK businesses being honest with their public views on how they […]

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The Latest eCommerce Trends for Small Business

Today’s world is the world of the internet where people spend most of their time online. Cyber businesses are booming allowing costs incurred for having a premises or shop to be diverted to better use by lowering costs to the customer , thus collating more customers. With a website one can easily catch a potential […]

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Mobile-Apps

Do I need an App for that?

Since mobile internet has become so widespread thanks to the explosion in the smartphone market, one of the big changes has been the popularity of Apps. These small but often powerful pieces of software have simplified the way in which consumers interact with businesses online, bypassing the main website and instead installing a software-based link […]

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Email-Marketing

Email marketing – forgotten, but not gone (unfortunately)

Email marketing, (or ‘spam’ as many people now like to call it), used to be a great way for small businesses to reach out to potential new customers. When email was still the main form of digital communication, buying or building lists of potential customers was a very effective way for a business to generate […]

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