Category: Email

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5 New Year’s Resolutions for small business owners

As we approach January 1st, many people will be planning New Year’s Resolutions. The most common challenges are to diet, get more exercise, or cut down on unhealthy habits. All of these can have a really positive effect on your life and result in more energy and enthusiasm to get the new year started. As […]

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Very public, and very permanent. Why you should be so careful interacting with customers online.

One of the great things about social media for small businesses is the ability to interact with potential customers instantly. It’s so easy now to test out a concept, get feedback on a new product or service as well as build the voice of your brand. There are some potential pitfalls with conducting business in […]

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Email-Marketing

Email marketing – forgotten, but not gone (unfortunately)

Email marketing, (or ‘spam’ as many people now like to call it), used to be a great way for small businesses to reach out to potential new customers. When email was still the main form of digital communication, buying or building lists of potential customers was a very effective way for a business to generate […]

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