Category: Marketing

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Using Social Media in Business

Social media is now important more than ever. To integrate social media with other channels of communication might be a good idea for most businesses. Companies, organisations and employers have to be where the people are. It is vitally important – especially for smaller businesses – to be visible and active on social media such […]

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Christmas-e-cards

The Christmas corporate e-card: a worthwhile festive mail-out?

Most people consider the quantity of emails they receive to be excessive. Around the end of December the email levels dip a little as the festive season tends to be quiet for product launches for many industries. However by the beginning of December a new load of emails starts pinging into people’s mailboxes: the Christmas […]

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Annoying-Website-Popups

Pop-up ads: an irritation or a threat to online businesses?

Perhaps one of the biggest gripes for people using the internet are pop-up ads, particularly ones that suddenly spring into life and take over your screen. For me it always feels like an incredibly self-important person has decided to rip your newspaper from your hands before trying to engage you in an unrelated conversation at […]

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Building-Boxes

Build it and they might come

There are many quotes from films that have a lasting effect and end up becoming catchphrases for teenagers and business gurus alike. I can honestly say that I have cringed at such phrases as “To infinity…and beyond!”, “You talkin’ to me?” and even worse still “Yeah baby, yeah!” at business seminars and conferences over the […]

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