Category: Marketing

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What is the future for Twitter after big loss reported in 2014?

One of the amazing things about social network companies is their ability to generate value for their businesses without turning a profit. Businesses such as Facebook, MySpace, Groupon and Twitter have been valued at many billions despite the fact they have not proved their business model actually works and can make money for investors. MySpace […]

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Comet – Killed by Online Competition?

It was recently announced that the High Street store Comet had gone into administration with the potential loss of 6,500 jobs.  This is obviously very sad news but unfortunately represents yet another episode in the trials and tribulations of our well-known and well loved High Street businesses.   One of the suggested reasons behind Comet’s […]

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Using Printed Media to Market Your Small Business

While you attempt to make headway with marketing your business, it’s very easy to forget some of the more traditional forms of marketing and focus all your energy online. After all, it’s the future, right?   Well, yes and no. Promoting your business online is incredibly effective, and you can reach people far easier, but […]

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Jumpstarting Your Small Business Online Presence

  If you have a small business then you know how much it matters to gain customers. Jumpstarting your small business is very difficult without a media which can supports you in getting customers. An online presence can be the ideal way to bring new customers to your small business those who without an online […]

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Very public, and very permanent. Why you should be so careful interacting with customers online.

One of the great things about social media for small businesses is the ability to interact with potential customers instantly. It’s so easy now to test out a concept, get feedback on a new product or service as well as build the voice of your brand. There are some potential pitfalls with conducting business in […]

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Do I Need a Logo for my Small Business?

The short answer is “no, you don’t”, but that immediately dismisses the fact that the majority of companies have them and defend them with vast sums of money through legal teams. So, it would be fair to say that not having a logo won’t necessarily cripple your business before it’s got off the ground, but […]

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