Category: PR

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Using Social Media in Business

Social media is now important more than ever. To integrate social media with other channels of communication might be a good idea for most businesses. Companies, organisations and employers have to be where the people are. It is vitally important – especially for smaller businesses – to be visible and active on social media such […]

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The Christmas corporate e-card: a worthwhile festive mail-out?

Most people consider the quantity of emails they receive to be excessive. Around the end of December the email levels dip a little as the festive season tends to be quiet for product launches for many industries. However by the beginning of December a new load of emails starts pinging into people’s mailboxes: the Christmas […]

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Build it and they might come

There are many quotes from films that have a lasting effect and end up becoming catchphrases for teenagers and business gurus alike. I can honestly say that I have cringed at such phrases as “To infinity…and beyond!”, “You talkin’ to me?” and even worse still “Yeah baby, yeah!” at business seminars and conferences over the […]

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What is the future for Twitter after big loss reported in 2014?

One of the amazing things about social network companies is their ability to generate value for their businesses without turning a profit. Businesses such as Facebook, MySpace, Groupon and Twitter have been valued at many billions despite the fact they have not proved their business model actually works and can make money for investors. MySpace […]

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Comet – Killed by Online Competition?

It was recently announced that the High Street store Comet had gone into administration with the potential loss of 6,500 jobs.  This is obviously very sad news but unfortunately represents yet another episode in the trials and tribulations of our well-known and well loved High Street businesses.   One of the suggested reasons behind Comet’s […]

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Very public, and very permanent. Why you should be so careful interacting with customers online.

One of the great things about social media for small businesses is the ability to interact with potential customers instantly. It’s so easy now to test out a concept, get feedback on a new product or service as well as build the voice of your brand. There are some potential pitfalls with conducting business in […]

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Websites now write headlines in a different way. And the reason why will change the way you market your small business online.

For the past year or so, you may have noticed recommendations popping up on your Facebook news feed for news stories that you just can’t help but click through to thanks to their confident, emphatic and slightly saccharine overtones. Many of these will have been sourced from sites such as Upworthy or Buzzfeed. These two […]

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How to Get Media Coverage

So you’ve got a great business, a great site, but now you want people to find out about it. Word of mouth is generally regarded as the strongest form of marketing, but naturally takes some time to develop, so you need to think of other avenues to drum up visits and custom.   Despite repeated […]

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