Category: Small Business Strategy


5 New Year’s Resolutions for small business owners

As we approach January 1st, many people will be planning New Year’s Resolutions. The most common challenges are to diet, get more exercise, or cut down on unhealthy habits. All of these can have a really positive effect on your life and result in more energy and enthusiasm to get the new year started. As […]

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Very public, and very permanent. Why you should be so careful interacting with customers online.

One of the great things about social media for small businesses is the ability to interact with potential customers instantly. It’s so easy now to test out a concept, get feedback on a new product or service as well as build the voice of your brand. There are some potential pitfalls with conducting business in […]

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Black Friday-style discounting a dangerous game for small businesses

Like many over-hyped things in America, eventually they found themselves on our shores. Black Friday seems to have crept up on us over the past few years, but this winter it properly landed with a huge splash. Since then, it’s been good to see UK businesses being honest with their public views on how they […]

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Websites now write headlines in a different way. And the reason why will change the way you market your small business online.

For the past year or so, you may have noticed recommendations popping up on your Facebook news feed for news stories that you just can’t help but click through to thanks to their confident, emphatic and slightly saccharine overtones. Many of these will have been sourced from sites such as Upworthy or Buzzfeed. These two […]

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The Latest eCommerce Trends for Small Business

Today’s world is the world of the internet where people spend most of their time online. Cyber businesses are booming allowing costs incurred for having a premises or shop to be diverted to better use by lowering costs to the customer , thus collating more customers. With a website one can easily catch a potential […]

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The main online advertising options for small businesses explained

In the modern digital age, there are many different formats and platforms available to help advertise a small business. The huge rise in popularity of search engines and social networks in particular has provided more ways of reaching potential customers than ever before. Whilst all of the options can cause confusion for business owners, it […]

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