Category: Small Business Strategy


Do I need an App for that?

Since mobile internet has become so widespread thanks to the explosion in the smartphone market, one of the big changes has been the popularity of Apps. These small but often powerful pieces of software have simplified the way in which consumers interact with businesses online, bypassing the main website and instead installing a software-based link […]

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Email marketing – forgotten, but not gone (unfortunately)

Email marketing, (or ‘spam’ as many people now like to call it), used to be a great way for small businesses to reach out to potential new customers. When email was still the main form of digital communication, buying or building lists of potential customers was a very effective way for a business to generate […]

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Do I need a web designer to make my ‘business card’ site?

Many small businesses just have what is often referred to as a ‘business card site’. This is basically the online equivalent of giving someone your business card, so usually just features very basic details on a single page or a small number of pages. You might expect a web design company such as ourselves to […]

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