Category: Web Trends

Black-Friday

Black Friday-style discounting a dangerous game for small businesses

Like many over-hyped things in America, eventually they found themselves on our shores. Black Friday seems to have crept up on us over the past few years, but this winter it properly landed with a huge splash. Since then, it’s been good to see UK businesses being honest with their public views on how they […]

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Websites now write headlines in a different way. And the reason why will change the way you market your small business online.

For the past year or so, you may have noticed recommendations popping up on your Facebook news feed for news stories that you just can’t help but click through to thanks to their confident, emphatic and slightly saccharine overtones. Many of these will have been sourced from sites such as Upworthy or Buzzfeed. These two […]

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The Latest eCommerce Trends for Small Business

Today’s world is the world of the internet where people spend most of their time online. Cyber businesses are booming allowing costs incurred for having a premises or shop to be diverted to better use by lowering costs to the customer , thus collating more customers. With a website one can easily catch a potential […]

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Advertising

The main online advertising options for small businesses explained

In the modern digital age, there are many different formats and platforms available to help advertise a small business. The huge rise in popularity of search engines and social networks in particular has provided more ways of reaching potential customers than ever before. Whilst all of the options can cause confusion for business owners, it […]

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Mobile-Apps

Do I need an App for that?

Since mobile internet has become so widespread thanks to the explosion in the smartphone market, one of the big changes has been the popularity of Apps. These small but often powerful pieces of software have simplified the way in which consumers interact with businesses online, bypassing the main website and instead installing a software-based link […]

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Email-Marketing

Email marketing – forgotten, but not gone (unfortunately)

Email marketing, (or ‘spam’ as many people now like to call it), used to be a great way for small businesses to reach out to potential new customers. When email was still the main form of digital communication, buying or building lists of potential customers was a very effective way for a business to generate […]

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