Choosing and Optimising Website Images

Choosing and Optimising Website Images

Images are one of the most important aspects of any website. Whether it is a budget web design for a small business, a home-made personal social networking profile, or a large corporate website, images will play an integral role in how effectively you can engage with your visitors.
The general recommendation is that you should consider having at least one image that is not a logo on every page of your website. This helps to break up the text, and provide some colour and visual imagery for readers. There are plenty of cost effective stock image sites where you can purchase high quality professional photos and graphics. However, if you are on a tight budget, you may want to consider using your own photos instead. Here are some great tips on how to make the most of your own images on your website.

Image Selection

This element may seem very obvious, but the first and most important part is to choose images that are relevant to the text content that they accompany. It doesn’t matter how beautiful your holiday photos of Spanish sunsets are, if you add them into your blog about financial advice it is going to be difficult to make them relevant.
Also ensure that the resolution of the image is high enough so that the picture is not blurred or pixilated. Adding low quality images to your website will look unprofessional, and you would actually be better off without them.


Most online blogging tools or social media sites which allow you to upload images also now have some basic editing functionality such as cropping and rotating. Cropping can really make a big difference to an image, as it enables you to remove any unwanted or irrelevant elements from the picture. For example, if you are adding some new images of recent work to a hairdressing website, don’t be lazy and keep the coffee cups and magazines in the image. Your customers are interested in the hair styling, not the front cover of last months Heat magazine! Crop the image to focus on the important element and you will look a lot more professional.
So if you are interested in affordable websites rather than big-money projects, learning how to crop your own images effectively can save you a lot of cash.

Shadow and Light

If you have access to a photo editing software program like Photoshop, learning how to use the basic shadow and light settings can make a huge difference to your images. This software is not very expensive and comes with a free trial, so if you regularly add images to your website it is something worth considering.
Just by using the ‘lighten shadows’ and ‘brightness’ functions to brighten up your photos can make them look much more professional, and we definitely recommend this.

Image Size

The last point we would mention is about choosing the right size for your website images. This needs to be done on a case-by-case basis as obviously every site is different. However, as a general rule very big or very small are going to cause you problems with some users. Remember that people are now viewing websites on a wide variety of screen sizes, so try and find a size that won’t look bad if it is viewed on a smartphone, or on an internet-ready TV screen.
Hopefully that will help to give you a basic level of insight into adding images to your website. If you would like to discuss any of these elements in more detail, please feel free to get in touch. Rosco Digital Media offers affordable web design services and we would be very happy to talk to you about your project.

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