If you own a small business website, creating a blog can be an effective way of attracting new customers. It’s a well-known fact that blogs are great for improving search engine rankings, and reaching out to potential customers. We always recommend that small businesses add a blog to their website if they have the time and resources to generate high quality content on a regular basis.
Blogging for your Customers
Some people may say that they don’t have the required writing skills, or time and energy needed to maintain a blog. However, when you understand the benefits, it may become clear that a blog is exactly what your business needs. In very simple terms, a blog is an opportunity for you to clearly demonstrate that you are knowledgeable in your field. This can help build trust and credibility with potential customers as you are sharing your experience with them for free, before asking them to purchase your services.
Blogging for the Search Engines
To begin learning how blogs can help you to attract new customers, you need to first gain an understanding into how search engines like Google and Bing work. When a search engine crawls your blog, they â€˜readâ€™ the articles that you have written. They will then index the content and rank the blog post somewhere within their search engine results. By writing articles that cover the same field as your main website, you are giving the search engines more information to help them understand your site. For example, if all of your blog posts contain information that is relevant to the subject of children’s toys, then they will quickly begin to learn that your website specialises in children’s toys. A website with lots of high quality information about childrenâ€™s toys will naturally rank higher in the search results than a website that just has one page of links to purchase toys. The content acts as proof that you are a reputable business who has a deep understanding of the field you are in.
If your website is an eCommerce store, then you may not feel the need to routinely add any new pages to the site. While you may occasionally add new products, there may be no regular updates happening. However, let’s assume that you write a blog post every day for a year. When you started out, you had 10 pages in total. By adding a new blog post every day for the next year, Google and other search engines will now see that you have 375 pages. This will clearly distinguish your site as an authority in your field, and as the saying goes, â€˜Content Is Kingâ€™. Google is always on the look out for great websites that are publishing content regularly.
Blogging for Sharing and Link Building
One of the most beneficial reasons for adding a blog to your website is creating opportunities for your website to be shared by other website owners. If you write an informative article offering free advice, there’s a good chance that other website owners or social media users will create links to your content. The act of sharing your link is a clear recommendation that your content is worth reading, and people are more likely to visit a website that that been recommended to them. Another significant benefit of this is that the more links that web pages have to them, the higher they feature in the search results.
The examples given above explain why you will notice that the majority of successful business websites feature a blog of some type. It may be labeled as â€˜Latest Newsâ€™ or â€˜Resourcesâ€™ but these slight variations in focus achieve the same results. Through writing informative articles related to the products and services you sell, you can attract new customers via the search results.
In addition, you can also keep your current customers up-to-date with what your business is doing. You could tell them how to connect with you on social media sharing sites, share your thoughts on a recent relevant news story, or simply inform them that there will be website maintenance for two hours on Tuesday. Blogs really can provide some great reasons to connect with your customers, and therefore create business opportunities.
If you are a website owner and you would like to add a blog to your site, but donâ€™t have the time, we offer an Affordable Website Design service for small businesses. One of our experienced designers can create a blog for your site and help you become an authority in your field.