Mobile and Tablet Web Design Tips

Mobile and Tablet Web Design Tips

The Christmas of 2012 has seen gadget magazines awash with reviews of the latest tablets and phones, pitching them against each other to determine which is the best. And being technology-conscious people, Rosco has read most of them and come to the conclusion that…they’re all pretty good really.
 
The particularly interesting thing is that tablet devices are getting smaller (see the excellent Nexus 7 from Asus/Google and the iPad Mini), and phones are getting larger (Samsung Galaxy Note 2). It seems that mobile devices are needing to be more practical, so tablets need to be less unwieldy while phone screens need to be larger enabling clearer online browsing and basic content creation.
 
According to Squidoo the top two gifts of 2012 were the Samsung Galaxy S3 and the Kindle Fire HD. Despite being a mobile phone, the S3 has a screen size of nearly 5 inches which places it in the new category of ‘phablet’.
 
The result of the shift in size is that people are going to be conducting their everyday lives even more online. Whereas before people would mainly check their Facebook pages and email while on the move, full web access everywhere is going to be increasingly the norm.
 
In an interview in The Guardian, Benedict Evans, telecoms and technology analyst at Enders Analysis, said: “”We’re going from a time when 90% was done on a desktop or laptop computer and perhaps 10% on a mobile, to a time when it’s one-third desktop, one-third on a mobile and one-third on a tablet.”
 
This has also happened extremely quickly, and so businesses need to make sure their websites are up to scratch and appeal to users who might not be viewing their website on a large PC screen. However, this is less of a problem than when people were trying to make their websites mobile-friendly a few years ago. As mobile phone screens are getting larger and their processors capable of dealing with more information, standard websites can be viewed more comfortably on these devices.
 
The best mantra to follow is ‘clean, simple design’, which gives a site the best chance of remaining easy to view and navigate no matter what type of device and size of screen it’s viewed on. By doing this you are in effect future-proofing your site as much as possible against other changes in consumer preference; good, simple design will always withstand these sorts of pressures. It is also where DIY website services fall short, despite the seemingly quick and easy products they offer. More of that in a future blog!
 
Rosco Digital Media has the expertise to ensure that your site is future-proofed and capable of adapting to the fast-changing world of online marketing and communication technology. We pride ourselves on our design-conscious approach and concern for functionality. Contact us for a quote today and start making the most of all those people with sparkling new tablets and ‘phablets’!
 

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