Responsive Web Design? What’s That?

Responsive Web Design? What’s That?

As we blogged earlier in the year, mobile versions of small business websites are now becoming expected rather than ‘a nice addition’. It makes sense, as more people are ditching PCs and laptops in favour of tablets and browsing on mobile phones. Therefore it is essential your website is easy to read and navigate on smaller mobile devices. Before that would have meant having a separate mobile version of your site ready to detect a visitor to your site using a mobile device, but now there is a better, one-size-fits-all way of doing things: responsive web design.
 
The problem with the previous system is that even among mobile devices, one size certainly didn’t fit all. A site that worked well on a Blackberry would appear disjointed on a Kindle and so on. With responsive web design you can be certain that your site will appear at its best no matter the platform and no matter the resolution. This is because the architecture of the website responds to the nature of the device it is being viewed upon, ensuring that any images and text are presented in the most economical and readable way possible, minimizing scrolling and panning.
 
Small businesses will benefit because this is a much more flexible and future-proofed solution to the problem presented by the multitude of platforms. Basically, once you have a responsive small business website design, any new trends that take screen dimensions away from the current norm will be covered too. This results in far fewer re-designs.
 
As with all great design principles, most people will be none the wiser. Yours will just be a site that they never seem to have to scroll around and pinch and zoom on, but it’s the incremental accumulation of small positive things that helps win over new customers. Your website should certainly be part of that.
 
By choosing a low cost website design from Rosco Digital Media you can rest assured that your site will be created according to the latest principles of good design practice and it will be well-placed to represent your business no matter what the future of mobile technology holds in store. Contact us today to discuss responsive design for your new site.
 

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