Do I Actually Need a Website for my Business?

Do I Actually Need a Website for my Business?

It seems strange to think about it, but not much more than 10 years ago, most businesses of any size existed perfectly happily without having an online presence. They built their reputation and promoted their services by the various types of advertising and that was that.
 
What has changed since then is not so much to do with how companies do business, but more to do with how people decide which company to spend their money with. While print, TV and radio advertising still exist, businesses have steadily seen an increase in the importance of their web sites and online advertising (which frequently link back their site) thanks to the incredible rise of one particular search engine: Google.
 
Over the course of the previous decade, Google has gone from being unheard of to globally ubiquitous and at the time of writing processes over 5,000,000,000 search requests every day. It is almost impossible to overstate how drastically Google has transformed the way in which people search for and access information. And as a result, businesses have had to change the way they provide it.
 
That might be understandable for large national and multinational operations, but surely small businesses, and particularly small local businesses should be able to do just fine without needing a web site? Well, yes, they probably can. Word of mouth is still the most powerful way of spreading information about your business, but why should you limit yourself? Unless you have no desire to grow the business, a web site (and most importantly, a good web site) can be a massive boost to a small business and its ability to function at a local level. More and more, the physical version of the Yellow Pages is being left to gather dust in the cupboard under the stairs. Nowadays, the web is the first port of call.
 
In addition to this, the Internet has gone mobile. It is now accessible to most people at any point of the day, whether they are on a train or walking to walk. With a web site, you are accessible to these people at all times and can benefit from their sudden urge to get ‘that thing’ sorted out there and then.
 
But it’s not enough to just have a web site. A poor site, both in terms of appearance and functionality can actually do your business more harm than good. The important fact to remember is that it doesn’t have to be a lengthy, difficult or particularly expensive process getting your business a top quality site. There are businesses out there, like Rosco Digital Media, who can do all the hard work for you at very reasonable rates. Rosco can look at your precise requirements and create the right site for you and your business, maximising the potential of web search to ensure you’re not missing out on the Information Age.
 
Contact us today for more information.
 

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