Keep your Website Content Moving

Keep your Website Content Moving

According to recent government figures, the number of small businesses (employing nine or fewer people) now stands at 4.5 million. That’s an awful lot of small businesses in the UK! And in addition to this it would seem that more and more of these small businesses have an online presence. However, the vast majority are not making the most of their presence by choosing not to upgrade their dated, slow, and small sites. If anything, their websites are hindrances rather than the lead and revenue generators they should be.
 
Apart from the usual criteria of up-to-date design, social networking etc, one of the most frequently overlooked factors in ensuring you are making the most of your online presence is regularly updating the content.
 
It’s easy to treat your website like a painting: once it’s done it’s done. But that is very much not the case. A website should be a dynamic entity, constantly broadcasting your latest products, prices, projects and testimonials and encouraging people to check back as often as possible. Admittedly this is not necessarily easy to do, but it is essential and should be done ideally once a week, but at the very least once a month. Make sure it’s in your diary!
 
In fact, diarising tasks such as updating content are an excellent way of ensuring all the basic jobs for maintaining your online presence are covered on a regular basis. It may seem like a chore and sometimes it will feel like squeezing blood out of a stone, but it is impossible to overstate the importance of doing them. It seems like a chore because it is a chore!
 
Updating your website content is something you should do not only for your customers but also for the search engines. Search engines seek out new content and it is a positive marker for a high quality site, and that should send you up the rankings. As I have said in an earlier blog, quality content is key, but if your site or business do not lend themselves to lengthy pieces of text, just keeping the text you have changing will help.
 
One tool many people used in the early days of the web to keep new content flooding onto their site was a forum. As soon as basic, competent packages became widely available, it seemed every business site had its own chatroom, but soon the negative aspects became apparent. A busy forum full of genuine people commenting about a company or industry is a definite positive for a website, but a deathly silent one only full of spam messages definitely isn’t. Think very hard before considering adding a forum, they can go either way and take a lot of maintenance to turn into a beneficial part of your website.
 
Strategy for maintaining your site is just one of the things Rosco Digital Media’s highly skilled staff can do for you and your small business. Contact us today to find out more.
 

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