Choosing your Business Website Domain

Choosing your Business Website Domain

Anyone who has been in a band, had children, or even just a pet will probably have experienced the frustration of trying to come up with a suitable name. It can take days or weeks to settle upon something, and the process is often made worse if two people are unable to agree. A business name can be equally problematic, but on top of this you have to decide on a suitable web address.
 
This is slightly more of a challenge for a business because the address, or URL, is a very important brand extension, particularly for businesses that rely on van livery for a significant amount of their advertising.
 
Your first option is of course to just to use your business name. There are obvious advantages to this – it creates consistency and strengthens a brand identity. But if your building company is called, for example, Cornelius O’Leary & Sons, that doesn’t necessarily translate into the most manageable of web addresses, and people will struggle to enter it correctly first time. In these situations it is perhaps better to go for keywords rather than simply using your company name. So instead your address would be www.coventrybuilders.com or something along those lines. Perhaps the best example in this context is B&Q, who bought the domain name www.diy.com
 
It is very important to choose something that is instantly memorable, concise, and among some of the top search terms for your industry. Try to avoid hyphenated terms or something too similar to another site (i.e. the same but with a pluralising ‘s’ at the end); your choice should be unique and easy to type with as few words as possible.
 
Choosing the web address is a real opportunity to be a little creative if you have not decided to use your current business name for the address. While going for keywords is a good option, it won’t leave you with a very inspiring addition to your brand. So, for our imaginary building company another option could be something like www.artisansforhire.com
 
Ultimately your choice should only be made after careful consideration of your industry, how the domain name will be seen, your competition and the strength of your current brand. With proper thought the address can revitalise your brand and create a buzz around your business. Contact us today for expert advice on your domain name options.
 

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