Spending £Ks on a New Small Business Website: Pros and Cons

Spending £Ks on a New Small Business Website: Pros and Cons

When trying to get a business, or an aspect of a business to work the options usually boil down to two methods: either spend more time and effort on it or throw money at it. And no matter how much both the heart and the head are screaming the former is the sensible option, it’s often extremely difficult to resist the temptation to pour all available funds into a business during the early stages.
 
There is logic to the thought process; in order to secure the best products and services to enable a business to get moving, it does cost money, and surely you pay for what you get? The obvious thinking is that the more you put in, the greater and quicker the rewards. It makes sense but it’s not necessarily true.
 
For a small business there are unavoidable overheads that come at a universally acknowledged rate: rent, fuel, tax, etc. are things that aren’t going to get haggled down with even the best will in the world. But with other business services you really do have the ability to pick and choose a price that suits your situation and, to an extent, you will find companies willing to deliver that service to you.
 
An area such as this, where the amount a business pays will range from virtually nothing to tens of thousands of pounds, is the website. The range of ways in which a business can market itself online is vast, and so is the number of companies offering their expertise. In many ways it’s a bit of a minefield, but really it’s a fantastic opportunity to get the right website for you at a reasonable price.
 
Make no mistake, however, if you commission one of the top web developers and give them a big budget you will end up with a fantastic, leading edge website that will set you apart from your competition and impress every one of your visitors. Equally, if you ask your neighbour’s son to knock up a site for you in his spare time as a favour, you can’t really be certain about what you’ll get, and every time you want something updated or corrected you will endure an uncomfortably polite conversation before asking him to do more work for you.
 
The majority of businesses will probably fall somewhere in between these two extremes but the important thing to realise is that you don’t have to travel too far away from the ‘neighbour’s son’ analogy in terms of expenditure in order to land yourself a very respectable website. In the past few years there has been a steady flow of companies emerging offering a range of ‘tick box’ website creation services for rock bottom prices. These are great for quick, but basic sites but probably not ideal for serious small businesses.
 
The next step along from this concept would be a company like Rosco Digital Media. Perfect for small businesses, Rosco uses the infinitely versatile WordPress platform to deliver visually stunning websites with seamless functionality for surprisingly low prices, starting from just £259. With experienced staff full of high end website experience, you know that all of the fiddly technical stuff is taken care of and you can get on with running your business. Contact us today to find out more.
 

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