What Information do I need on my Small Business Website?

What Information do I need on my Small Business Website?

Planning a small business website design for the first time can be a daunting experience. Providing a useful website for your customers is now an important part of any business, but that doesn’t mean that it is always done well. In reality, many websites do not provide an engaging browsing experience, and either offer too much or too little information in key areas.

Less is More, or Too Little Too Late?

Web users have a very short attention span, and it is essential to grab their attention quickly. Even if your business offering is very complicated, it is not advisable to have seemingly endless pages of complex data and information. If your website is intended as a sales tool for your business, then try and ensure that you get to the point quickly, and don’t over-complicate the initial stages of the interaction with customers.
In the majority of cases web design for small business should be focused on creating opportunities to communicate directly with potential customers. Therefore we recommend that a website is used to deliver an interesting and straightforward introduction to your services, and prompt people to get in touch for more information.

Focus on Benefits

There is a good reason that ‘focus on benefits, not features’ has become such a well-known cliché in sales jargon – because it works. When people are shopping around for products and services, they want to know very quickly that what you offer will help them achieve their objectives. Whether your business is a restaurant or a recruitment consultancy, your potential customers don’t just need a list of all of things your prices include, they want to know why it will be better for them to choose you over your competitors.
Affordable website design doesn’t mean low quality, and if you pay attention to all of the text on the page as well as the visual elements, you can create a very successful sales tool.

Standard Pages and Layout

The modern Internet has made it absolutely possible to get a high quality low cost website design of between five and ten pages for only a few hundred pounds. A website of this size is perfectly adequate for most small businesses, and will enable you to provide enough information to sell your products or services effectively.
Here is a selection of the main pages that we are asked to create for most websites:

  1. Home
  2. Products/Services
  3. About Us
  4. Gallery
  5. Testimonials
  6. Previous Customers/Case Studies
  7. Blog/News
  8. Privacy Policy
  9. Terms and Conditions
  10. Contact Us

You can’t go wrong by choosing any of the above pages that are relevant to your company, and adding some simple and engaging information for your visitors.
An important thing to bear in mind is that the only compulsory page on the list above is the Privacy Policy. It is now a legal requirement to notify all visitors about how you use their data, and how cookies are used on your website. This is done via a standard Privacy Policy, normally linked from the footer of every website.
If you are looking for budget web design, Rosco Digital Media is one of the leading providers in the UK. Please get in touch for an initial discussion on how we can help with your project.

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