Imagine that youâ€™re the average person, walking down the street one day, and all of a sudden, you realise that thereâ€™s a certain product or service that you really need to take advantage of, soon. It could be a key-cutting service, or you might need to know the best companies offering certain training courses, or you may need to do a bit of gift shopping for a relative. What do you do?
Here at Rosco Digital Media, we would bet a decent amount of money that youâ€™d reach into your pocket and whip out your smartphone, before browsing the Internet for the best organisations that offer your desired product or service. Even if you didnâ€™t have a smartphone, youâ€™d probably wait until you got home before loading up your desktop PC or tablet and doing a Google search for such products or services.
What we havenâ€™t mentioned so far, is the use of a phone book to search for such services. Of course, these are still being used these days… but theyâ€™re becoming much less popular, even among the older generation. The truth is that there is hardly anyone nowadays who isnâ€™t using the Internet to find certain products and services. So, why are so many businesses out there still acting as if we are in a pre-Internet world?
Making the Most of the Internet for Business Purposes
Maybe itâ€™s understandable that some businesses havenâ€™t developed much of an online presence yet, given that in the early days of the Internet, it was still perfectly possible for them to thrive without one. However, we are now in a very different world. Not only do the most successful companies, and even many of the least successful ones, now have a website, but that website will now almost always be well-designed and attractive to look at, fast-loading, informative and easy to navigate.
Whatâ€™s more, many firms are now making the most of social media sites like Facebook and Twitter, integrating their accounts on such platforms with their main websites and engaging in a productive dialogue with their customers that further drives sales. Put bluntly, if your business doesnâ€™t even have a website of any description of its own yet, you have a lot of catching up to do.
Thankfully, it doesnâ€™t have to be difficult to do such catching up. Rosco Digital Media designs affordable websites for all manner of businesses like your own, from just Â£259 for a complete website incorporating SEO keywords, a mobile version of the site, a shopping cart facility and so much more.