Why your online presence matters

Why your online presence matters

According to the organisation Digital Insight, amazingly 4.2 billion people used mobile devices to access social media sites in 2013 (Digital Insights, 2013). I want to look back and see how the social media evolved and became even more integrated into our society than it already was. As we are starting a new year, we should remember that our online presence is important and that people will keep an eye on what you do online.

Jonathan L. Bernstein, president of Bernstein Crisis Management writes in Social Media Today that the way we use social media is constantly changing because of new trends (Bernstein, 2013) and how they have an impact on the market and people’s online presence might have a connection. The popularity of the many social media platforms varies and depends on how the market evolves, and the last year we saw how powerful Facebook, LinkedIn and Twitter are and might be. The three social media platforms mentioned are now also more than ever popular for people searching for a job and for recruiters to search for possible employees – which is an even better reason for you to remember that your online presence matters.

Digital Insights has made a list of fascinating facts as well as information graphics regarding numbers from the different kinds of social media platforms within 2013, including Facebook, LinkedIn and Twitter. 42 per cent of the people using LinkedIn are updating their profile information, which is set up like a CV, regularly. This is a great reason for using LinkedIn while job-hunting – as there are over 3 million LinkedIn company pages to look through at this point. To look at another statistic, it is found that 74 per cent of marketers believed in 2013 that Facebook is important for their lead strategy. Further, more than 23 per cent of marketers are investing in both blogging and social media.

The social media visionary and founder of LiveWorld, Peter Friedman, wrote about social media trends within 2013. He states that social media engagement made big moves to mobile in the year that passed, as 15 per cent of global Internet traffic now is mobile users. Furthermore, Andriod and iOS phone users spent about a quarter of their total device time on social networking the past year, on platforms such as Facebook.

A lot has happened during the past year within social media, and the fast-moving world on the Internet is taking over many peoples’ lives. Social media is more and more accessible for us, and most people owning a smartphone have their phone with them at any time. To give an example, about 60 per cent of Twitter users access their account from their mobile phone. Which, in fact makes it easier for people to write, publish pictures and share information – now also information they may not have given the rest of the world, including their future employers.

Jobvite, a recruiting platform for the social web, conducted a Social Recruiting Survey in 2013. The survey’s results show that as many as 94 per cent of recruiters use or plan to use social media in their recruitment efforts. Further, amazingly 78 per cent of the recruiters have hired employees through social media, compared to 58 per cent in 2010.

A total of 93 per cent of recruiters are likely to look at a candidate’s social profile, and as many as 42 per cent have reconsidered a candidate based on social media content – leading to both positive and negative reconsiderations. It is actually shown that more recruiters react negatively to profanity and grammar errors than references to alcohol use.

Even as a business the online presence is important, which you can read more about in the last blog post about social media. To sum up, having a good presence online might help you get the job you applied for, it can make your reputation better, and it should reflect the person you are.

To conclude, it is now more than ever, important to be careful with what you write within your social media accounts. How do you see yourself? How would you like others to see you? If we were to learn one lesson from 2013 it would be that our online presence is crucial.

Resources mentioned above:

Bernstein, J. (2013) Social media in 2013: By the numbers [online]. Available here [Accessed 19 January 2014].

Digital Insights (2013) Social media facts, figures and statistics 2013 [online]. Available here [Accessed 20 January 2014].

Friedman, P. (2013) 6 Social Media Trends of 2013 and What They Mean for the Future [online]. Available here [Accessed 13 February 2014].

Jobvite (2013) Social Recruiting Survey [online]. Available here [Accessed 13 February 2014].

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