Small Business Site: DIY or Call in a Pro?

Small Business Site: DIY or Call in a Pro?

There are now many ways to get your business online, and one popular method is through using an online DIY website builder. The number of these companies has increased recently, and from a distance the reasons are obvious. Just like building a profile on a social networking site, you click a few buttons, and ‘hey presto!’ you have yourself a website and domain name within a few minutes. That’s the theory anyway. The reality is a little different.
 
If you’ve ever assembled an IKEA wardrobe, or stripped woodchip wallpaper you will probably have experienced the feeling that sometimes the concept of doing it yourself is better than the reality. There is a certain amount of freedom that comes with DIY, but there is always a resulting stress, steep learning curve, as well as an amount of time consumed that is usually greater than you anticipated. It’s always worth remembering that you get freedom when bringing in the professionals – freedom to spend your time doing things you enjoy and are good at!
 
DIY website building services are often not immune to problems of stress and steep learning curves, no matter how easy-to-use they appear to be. This is an inherent problem, as in order for them to be DIY, there are many compromises that need to be made in the structure of the websites themselves. As a result, many websites built through DIY companies will be clunky, dated, slow and not designed to suit the company’s needs.
 
But surely they are cheap, and that compensates for some of the design shortcomings? Well, not really, because they’re not that cheap! Not if you want even a small amount of flexibility. The original price may seem relatively OK, but as you add the extras (analytics, SEO, images), the cost quickly mounts up. And then, after all that, you have to design it yourself!
 
Most people assume they know the basics of how a good site is put together, and to be fair, a good number of the key design rules are quite self evident (certainly not all of them, though). But if you were to sit down with no training and build a site using one of the numerous DIY companies, are you really going to be thinking clearly about good design while frustratedly trying to work out why your homepage takes a minute to load because you added a new plugin and are now removing them all to see which one is the culprit? Ultimately, getting the thing to work at all becomes the first priority.
 
With Rosco Digital Media, you will have the freedom to spend your time on your core skills – running your business – while employing a professional team to build a website that’s right for you. Design-conscious and competitively priced, each of Rosco’s website packages give you all the features that you need; you pay for extra pages not additional functionality. So, contact Rosco today for your high-spec, fuss-free website.
 

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